Bachelor of Arts in International Marketing Management
Lugano, スイス
存続期間
4 Years
言語
英語
ペース
フルタイム
申請期限
15 Nov 2024
最も早い開始日
15 Jan 2025
授業料
CHF 52,750 / per year *
学習形式
校内で
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
入場料
ギャラリー
カリキュラム
MBA、MSc、MAプログラムなどの大学院への進学機会に加えて、国際マーケティングマネジメントの卒業生が目指すキャリアパスには、あらゆる業界の企業における幅広い役職（ブランドマネージャー、デジタルマーケティングマネージャー、リサーチマネージャー、広告およびコミュニケーションマネージャー）が含まれます。
Foundation Courses (15 Credits)
- BUS 115 財務会計
- BUS 135 ビジネスシステム入門
- BUS 136 グローバルな文脈におけるマーケティング
- MAT 201 統計学入門
- POL 112 市場、政策、行政
マーケティング要件（18単位）
- BUS 256 マーケティング調査手法
- BUS 274 ブランドマネジメント
- BUS 285 統合マーケティングコミュニケーション
- BUS 342 グリーンマーケティングとCSR
- BUS 383 デジタルマーケティングとウェブ分析
- BUS 385 国際マーケティングにおける消費者行動
経営要件（15単位）
- BUS 226 経営財務
- BUS 306 Quantitative Methods and Dynamic Forecasting
- BUS 353 戦略経営理論
- BUS 397 データマイニング（ビジネスインテリジェンス）
- BUS 410 組織行動とリーダーシップ
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 意思決定のための行動科学
- BUS 145T ボーダーレスマネジメント：グローバルな世界における国際企業
- BUS 236T 映画のマーケティング
- BUS 243 個人金融
- BUS 3XX 300レベルのビジネスコース
- BUS 4XX 400レベルのビジネスコース
- COM 105 Introduction to Communication and Media Studies
- PSY 201 社会心理学
- SOC 100 Introduction to Sociology
プログラム授業料
奨学金と資金
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship