BSc ビジネスマネジメント（マーケティング）

これは 3 年間のフルタイム プログラムで、1 年あたり 120 単位で構成されています。すべての学生は、ルートに関係なく、共通の 1 年目を履修しますが、これは最終学位の分類にはカウントされません。1 年目の終了時に、BSc ビジネス管理 (マーケティング) の学位を維持するか、別の分野に興味がある場合は他のビジネス管理プログラムのいずれかに移行するかを選択できます。

2年目と3年目では、必須モジュールはルートの選択によって決定されますが、承認されたリストからオプションモジュールも選択して、自分の興味に合わせて学位をさらにカスタマイズすることができます。

The modules shown are an example of the typical curriculum and will be reviewed before the 2024/2025 academic year. The final modules will be published by September 2024.

Year One

Get to grips with the fundamentals of our universal business management first year.

当校の人事、国際経営、物流・運営のPathwaysのクラスメイトと一緒に、会計、テクノロジー、経済学などの分野を紹介します。

Core Modules for Year One

• Society and Economy
• Operations Management
• Introduction to Accounting
• Management: Theory and Evidence
• Marketing
• People in Organisations
• Technology and the Digital Age

Year Two

Combine theory and practice as your understanding of the basics grow.

現代のビジネス環境に対する包括的な理解を深めながら、購入者の行動、マーケティング調査、戦略の実践が財務実績や組織行動とどのように交差するかを学びます。

多文化主義、人材管理、ロジスティクスに関するオプションのモジュールで専門知識を補完します。

Core Modules for Year Two

• Performance and Financial Management
• Buyer Behaviour
• Marketing Research
• Marketing and Strategy
• Managing People

Optional Modules for Year Two

• Purchasing and Supply Management
• Challenges in Managing and Leading Organizations
• Excellence in Managing Operations
• Logistics Networks
• Project Management
• Inferential Statistics, Statistical Modelling and Survey Methods
• Business, Government and Society
• Managing Multicultural Organisations
• Employment Relations
• International Management

Year Three

広告やマーケティング コミュニケーションにおける現在の問題や新たな問題に直面したときに、知識を試してみましょう。

ビジネスデザイン、サービス、文化マーケティングのモジュールは、あなたのキャリア目標に合わせて学位をカスタマイズする機会の前段階となります。

Core Modules for Year Three

• Marketing Project
• Strategic Management

3年生向けオプションモジュール

• アジア経営システム
• Entrepreneurship and Business Start-Ups
• Critical Perspectives for Contemporary Managers
• 責任ある戦略的サプライヤー管理
• 物流戦略
• デジタル時代の物流
• サプライチェーン管理の最新動向
• 業務の分析と改善
• Digital Marketing
• 報酬の理解と管理
• 行儀の悪い人々
• レオリ・ブスネス・バッハ
• Exploratory Data Analysis
• European Business Environment
• 経営科学におけるモデリング
• 広告およびマーケティングコミュニケーション管理
• Ethics and Morality of Business
• International Human Resource Management
• International Business
• Services Marketing
• Cultural Marketing
• Business Design
• Stori Pwy. Cyfathrebu Cymru
• Cyfiawnder Byd-eating

How Will I be Assessed?

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

What skills will I practise and develop?

The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you.

The Learning Outcomes for this Programme can be found below:

知識と理解:

On successful completion of the Programme you will be able to demonstrate:

• Understanding of the internal aspects of the structure, governance, functions and processes of organisations.
• An appreciation of the dynamic interaction between organisations and the social and economic business environment within which they operate.
• Knowledge of various processes, procedures and practices for the effective and responsible management of organisations.
• An appreciation of the importance to organisations of understanding and managing their markets.
• Understanding of how people interact within organisations and how they can be led, managed and developed.
• Knowledge of different systems and processes for the effective management of operations within and between organisations.
• Awareness of appropriate policies and strategies to meet stakeholder interests, manage risk and maximise achievement of strategic objectives.
• An appreciation of how organisations can create social as well as economic improvement.
• マーケティング戦略家が利用できる運用マーケティング システムの範囲に関する知識。
• 顧客行動を理解し、それがマーケティング活動の基盤となり、情報を提供します。
• マーケティングのダイナミックな役割と価値、そしてさまざまな市場やセクターにおけるマーケティングのパラダイムの変化に対する理解。

Intellectual Skills

On successful completion of the Programme you will be able to demonstrate:

• Critical capacity to analyse, evaluate and synthesise information.
• Ability to solve problems.
• Competence in exhibiting balanced and informed critical arguments.
• Capability to apply relevant theories and approaches to practice.

Professional Practical Skills

On successful completion of the Programme you will be able to demonstrate:

• Skills in People Management.
• An ability to use research to take an evidence-based approach to management.
• Commercial acumen.
• Innovation, creativity and enterprise.
• マーケティングの課題を特定し、理論に基づいて実践に適用できる解決策を策定する能力。
• マーケティング調査、問題の定式化、調査結果の解釈に関する能力。
• 提案されたマーケティングソリューションをマーケティング対象者に伝える能力。

Transferable/Key Skills

On successful completion of the Programme you will be able to demonstrate:

• Effective self-management and a propensity for personal development.
• An ability to communicate effectively through a variety of media, and to both specialist and non-specialist audiences.
• A capacity to exercise cooperation skills and work effectively with others.

We are committed to helping you achieve your professional ambitions, and providing you with the skills, curiosity and confidence to make your mark in a competitive job market. Whether you have a clear idea of what you’d like to do after university or no idea at all, we have the tools and support to guide you.

Our graduates go on to a range of industries and professions including banking and finance management, logistics and supply chain management, UK Government and Civil Service, and data analysis.

Within the Business School, we have a dedicated Careers Centre offering bespoke business-specific support, including industry placements, internships, work experience and insights.

You’ll benefit from career consultations, interview and CV writing workshops, industry-specific events specialist psychometric assessment and broad skills training.

Graduate Careers

• Accountant
• Business Analyst
• Economist
• HR Manager
• Lecturer
• Marketing Executive
• Production Manager
• Stockbroker